Delivered by MADS in partnership with The Business Blueprint
Marketing Workshops for Businesses
Marketing Training For Your Business
We work with businesses across the UK, from freelancers and start-ups to growing teams and established brands — delivering practical, tailored training that helps you make a real impact.
Not every business needs to start from scratch. Sometimes, you just need focused support in the areas that matter most — marketing, social media, design, or digital strategy — to take your business further.
Training Options for Businesses
Each topic can be delivered as a standalone workshop, short taster session, or as part of a structured enterprise and employability programme.
We offer flexible 1:1 sessions and team training workshops, designed to give you clarity, confidence, and actionable strategies you can apply straight away.
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How to Use Social Media Effectively
Social media is one of the most powerful tools for small businesses — when used strategically. This session helps you stop guessing and start planning with purpose. You’ll learn how to identify your ideal audience, create a consistent posting schedule, and understand what the analytics actually mean. We’ll show you how to plan content that aligns with your goals, not just trends, so every post contributes to growth and engagement.
👉 Ideal for: businesses ready to refine their social media strategy, increase reach, and convert followers into customers. -
Content Creation for Social Media
Creating engaging content doesn’t have to be complicated — but it does need a plan. In this workshop, we’ll show you how to create content that connects and converts. You’ll learn how to plan your ideas, batch-create graphics, videos, and reels, and repurpose content across platforms so you can stay consistent without burning out. We’ll also cover creative techniques, storytelling, and using trends strategically.
👉 Ideal for: business owners managing their own marketing or small teams who want structure, creative confidence, and a stronger online presence. -
Brand Your Business with Confidence
Your brand is how people recognise, remember, and trust your business — and getting it right can transform your marketing. This workshop helps you refine your visual identity and voice so that everything you put out feels consistent and professional. We’ll explore your business values, personality, and audience to create a brand toolkit — including colours, fonts, and tone of voice — that tells your story clearly and confidently.
👉 Ideal for: entrepreneurs, freelancers, and small businesses ready to strengthen their identity and stand out in a competitive market. -
Design in Canva (Made Simple)
Design shouldn’t be intimidating — and with Canva, it doesn’t have to be. In this practical, hands-on session, you’ll learn how to design professional graphics, social media posts, and marketing materials that match your brand. We’ll show you how to use templates, build consistency across all visuals, and create content that looks great on every platform. You’ll leave with ready-made assets and the skills.
👉 Ideal for: teams or individuals who want to take creative control and produce high-quality designs without needing a designer. -
Make Your Website Work for You
Your website should do more than look good — it should work for your business. This workshop focuses on making your website an effective marketing tool that converts visitors into customers. We’ll cover layout, navigation, SEO basics, and how to write copy that builds trust and drives action. You’ll also learn about simple user experience improvements and quick technical fixes that can boost results.
👉 Ideal for: any business that wants to attract more visitors, increase enquiries, and make their online presence work harder. -
Use AI to Save Time & Scale
Artificial intelligence isn’t just for big businesses — it’s a game-changer for small teams, too. In this forward-thinking workshop, we explore practical ways to use AI to save time, cut costs, and spark creativity. You’ll discover tools for marketing, research, admin, and content creation, along with automation ideas that free you up to focus on growth. We’ll also discuss ethical use and maintaining your authentic brand voice.
👉 Ideal for: business owners ready to modernise, streamline operations, and stay competitive in today’s digital world.
Why Partner With Us
At MADS, we believe business training should be clear, hands-on, and genuinely useful — not overwhelming or full of jargon. We don’t teach theory; we share what works in the real world. Every session is built around practical strategies that you can apply straight away to grow your business with confidence.
Our approach is personal and flexible. Whether you’re a one-person brand or part of a small team, we focus on what you need most. Each session is tailored, interactive, and led by someone who actively works in marketing, design, and business growth every day.
You’ll leave every workshop with the tools, templates, and clarity to take your next steps — and the confidence to actually do it. Our focus is always on creating real, actionable results with training that’s tailored to your business goals. You’ll receive clear, supportive guidance from an experienced trainer, develop skills that make an immediate impact, and gain continued support through The Business Blueprint community.
Your Coach
Meet your
course provider
This programme is delivered by Danielle Madden.
The founder of The Business Blueprint, MADS and WebsBYMads
I created The Business Blueprint because I wanted to see freelancers, small business owners, and creatives grow with confidence, not just start, but actually build something sustainable. The Blueprint brings together training, resources, and community support so learning continues long after the workshops end.
Alongside this, I run MADS and WebsbyMADS — my marketing, social media, and web design companies. Working directly with businesses has given me first-hand experience of what it really takes to build visibility, attract clients, and grow in today’s fast-moving digital world.
I built these programmes because I believe people achieve more when they have the right support behind them. And with my background, participants are learning from someone who has done it — and is still doing it.
Together, The Business Blueprint and MADS combine practical coaching, marketing expertise, and a supportive community to make enterprise skills accessible to everyone.
The Business Blueprint community provides expert-led courses, mentoring, and resources.
MADS — helping businesses tell their stories, build their brands, and connect with their audiences.
A creative studio specialising in affordable, accessible websites for entrepreneurs and local businesses.
Interested in business training?
FAQs
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Our sessions are designed for small business owners, freelancers, entrepreneurs, and growing teams who want to build confidence and sharpen their marketing, design, or digital skills. Whether you’re just starting out, growing steadily, or ready to scale, our training gives you the practical knowledge and clarity to move forward. We work with businesses of all sizes and experience levels — from solo founders to established brands that want to upskill their teams and stay competitive.
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Not at all. Although we’re proudly based in Yorkshire, we deliver training to businesses across the UK. Sessions can be run online, in person, or as a hybrid to suit your schedule and location. Many clients choose a mix — online sessions for strategy and follow-up, and in-person workshops for creative or team-based work. Wherever you’re based, you’ll receive the same hands-on, practical guidance and support.
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Absolutely. Every session is tailored to your goals, industry, and experience level. Before we start, we’ll talk about where you’re at, what’s working, and where you want to improve. From there, we’ll build a bespoke session — whether it’s refining your social media strategy, strengthening your brand, improving your website, or learning how to use AI and design tools more effectively. The focus is always on practical, relevant training you can apply immediately to your business.
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Yes, we deliver team workshops for businesses, marketing departments, and local business networks. These sessions can be delivered online, in person, or both, depending on your team’s setup. Group training is a great way to align your staff on marketing strategy, develop a consistent brand message, or boost digital confidence across your organisation. Each session is customised to your team’s goals and skill levels, ensuring everyone walks away with clarity and confidence.
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We offer flexible options to fit your business schedule and learning goals — from 90-minute deep-dive sessions to half-day or full-day workshops. For businesses looking for continued development, we also offer multi-session training programmes or monthly mentoring packages, allowing you to build skills progressively and maintain accountability over time.
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Pricing depends on the type of training, session length, and whether it’s 1:1 or team-based. Because every business is unique, we’ll provide a bespoke quote once we understand your goals and preferred format. We aim to keep training accessible for small businesses, and packages can be adapted to fit your budget. You’ll always know exactly what’s included before you book.
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We combine real business experience with creative expertise. You’ll learn from someone who actively works with small businesses every day — not from a textbook or pre-recorded course. Our training is friendly, down-to-earth, and focused on outcomes, not theory. Every workshop is practical, interactive, and designed to help you see real change — more confidence, more clarity, and better results in your marketing and digital strategy.